Drakes Bay Fundraising
A Next Generation Fundraising Company

American Red Cross

The Red Cross receives most of its support after major disasters like Hurricane Katrina or the earthquake in Haiti, but they also need regular donations to fund their ongoing operations.

We developed a model that identified donors with a high propensity to give regularly, and then tested over 100 creative executions until a winning control emerged.

As a result, over a quarter million new disaster donors gave an additional gift to the Red Cross.

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Next Generation Fundraising and Drakes Bay Fundraising merged in the fall of 2013, bringing the longstanding professional acquaintances of their four principals – Tim Oleary, Carol Leister, Cindy Germain, and Christopher Dann – into a single company and combining the special resources and experiences of each to provide clients greater breadth and depth of service.

For more information about Next Generation Fundraising, click here.